Brand Guidelines Evaluation for the Field Museum
Client: Field Museum
When launching its new visual brand identity the Field Museum engaged PAC to review the brand style guide through the lens of inclusive design. PAC worked with Leo Burnett, the museum's agency, to adjust the initially proposed colors to improve contrast, and identify colors that can and cannot be used together when designing materials. Furthermore, based on PAC’s recommendations for the overall style guide, the Field team developed additional sections for the guide on accessibility specifications of the brand for print applications to ensure legibility while also embodying the museum's new visual aesthetic.